A unique perspective for Santa Cruz and beyond – Matthew Lavin

Written by: Harrison Gough Perspective. Balance. Passion. Collaboration. To Matthew Lavin, these are the keystones that make Aerography. Working with animatronics and puppets in New York City, Lavin discovered the world of kite aerial photography (KAP). While working with large frame kites rigged for cameras, Lavin discovered a unique opportunity in a field that has […]

Matthew Swinnerton

October 17, 2016

Where are They Now?

by Cat Johnson In 2013, Event Santa Cruz launched with a mission to showcase thriving Santa Cruz businesses and the people behind them. The first event was held at the Nickelodeon Theater and brought together a handful of Santa Cruz’s movers and shakers. As Event Santa Cruz celebrates our third anniversary, we checked in with some […]

Matthew Swinnerton

September 6, 2016

Our mobile interview with Timmy Hunt from Pono Hawaiian Grill

Check out our interview with Timmy Hunt from Pono Hawaiian Grill in Santa Cruz. Learn his motivation for starting the business that makes him feel at home.

Matthew Swinnerton

August 4, 2016

Our love for local Santa Cruz music

Showcasing local music is a huge part of Event Santa Cruz. If you have been to any of our events you no doubt were treated to not only inspiring talks, amazing craft beer, good food, and great people but also a taste of some of the best music Santa Cruz has to offer. Here are […]

Matthew Swinnerton

July 8, 2016

We did not expect this! Who knew Zach Davis could sing?

We did not expect this! Zach Davis and team from The Glass Jar at Event Santa Cruz “This is How We Cruz” sang “We got Santa Cruz in our hands”.Who knew Zachary Davis could sing? Is this the new Santa Cruz anthem?

Matthew Swinnerton

July 5, 2016

Specialty Coffee in Santa Cruz: the Story of Cat & Cloud

by Cat Johnson   When Jared Truby, Chris Baca and Charles Jack started brainstorming plans to create a coffee business, they figured they’d launch it in a year or two. The three were all living in different areas of California and they had other jobs and responsibilities. When Baca unexpectedly left a business partnership where […]

Matthew Swinnerton

July 5, 2016

Craft Beer in Santa Cruz: the Story of Humble Sea Brewery

by Cat Johnson (thefreelancecat.com) Nick Pavlina had been home brewing beer for four years when he decided to turn his hobby into a business. His friend Allie Pomianowski approached him about opening a brewery and the two started working out the details. When Pomianowski passed away, however, plans for the brewery were put on hold. Two years […]

Matthew Swinnerton

May 4, 2016

How did The Green Waffle get so Green?

Check out this weeks interview (episode #10) with the owner of the Green Waffle: Martin Madriz. We find out the secret ingredients (Hint: real food and hard work) and learn more about how he and his wife Blanca started the business. The Green Waffle will also be passing out samples at the NEXTies April 8. Tickets […]

Matthew Swinnerton

April 6, 2016

Entrepreneur of the Year Cesario Ruiz Pays Tribute to his Mother with My Mom’s Mole

By Cat Johnson (thefreelancecat.com) Raising nine children on a family farm in a small Mexican village, Cesario Ruiz’s mother had her hands full feeding everyone. She would wake up at 5 o’clock in the morning to make breakfast for the family and get the kids off to school, have lunch ready when school let out […]

Matthew Swinnerton

April 5, 2016

5 local Instagram accounts you might not know of but we think you should

Here are five local Instagram accounts you might not know of but we think you should (End of March edition). Not in any order. Category: Santa Cruz Nature           Category: Santa Cruz Style by The Penny Rose           Category: Santa Cruz Photography by Alex Kiuchi         […]

Matthew Swinnerton

March 21, 2016