Events Around Town

Phamily Time presented by Phreeborn

Phamily: definition: a community by choice, united through culture and the need, now more than ever, for connection.

Phamily time is not just an event, but a celebration of the Afrocentric community gathering in the heart of Santa Cruz. We are dedicated to creating an inclusive space that centers African arts, culture, and the diaspora, particularly through the unifying power of Afrobeats music. Afrobeats was created as a vessel for social change, upholding the values of resilience, connection, and the universal language of joy. As a community-based event, Phamily Time will bring that joy by showcasing the exceptional talents of local Afrobeats artists, performers, and vendors from Santa Cruz and the Bay Area.

We are deeply committed to uplifting and directly supporting our local artists. Together, we don’t just celebrate culture, we invest in its continued growth and expression within our community.