Critical Reels

Critical Reels

Santa Cruz based video artist, well versed in documentary filmmaking along with corporate advertising and events.

Producing and editing films from start to finish we believe in finding connection. Whether it’s an event or campaign, each person and organization’s story unique, and we take a new creative approach with every project. Story is the language that connects the head and the heart. That connection is what gets the message across. Audiences crave immediate clarity. We blend principles of storytelling with curated content and visuals to help viewers understand your brand or product.

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