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Check Out Our Upcoming Events

Event Santa Cruz Midtown Fridays 2024

Event Santa Cruz Midtown Fridays 2024

May 31 to August 30

Come Celebrate all the vibrancy of Midtown at our Summer Block Party, happening every Friday! Food – Artists – Live Music –...

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The 2024 NEXTies Awards

The 2024 NEXTies Awards

May 17, 2024

Get Your Tickets Now! Join Lookout and Event Santa Cruz for the 2024 12th Annual NEXTies: An Award Show celebrating the up...

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Recent Blog Posts

Rove Goods: A Bag Lover’s Dream in Santa Cruz – Opening Friday!!

June 20, 2024

I have been a bag collector for many years, with well over 25 different bags in my collection. Some are Read More

Our Shark Park Neighbors Under Water, Face to Face

June 19, 2024

Come meet some of our Shark Park neighbors! By now you are all used to seeing aerial images of sharks Read More


June 19, 2024

Week #3 was such a blast! So much fun!! We can’t wait to see you all again this week🤩.  Full Read More

Clean California Ribbon Cutting and Opening of Main Beach Restroom

June 12, 2024

SANTA CRUZ, CA – June 11, 2024 The City of Santa Cruz Parks and Recreation, in partnership with the California Department Read More

2024 Event Santa Cruz Midtown Fridays Photo Wrap Up – Week One

June 1, 2024

What a way to kick off Event Santa Cruz Midtown Fridays Summer Block Party that was! So much fun!! We Read More

Santa Cruz Warriors Recognized as 2023-24 NBA G League Franchise of the Year

May 23, 2024

SANTA CRUZ, CA – The Santa Cruz Warriors have been recognized as the 2023-24 NBA G League Franchise of the Year, the Read More


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