Get ready to discover some incredible new music from Santa Cruz County! Every January, Event Santa Cruz celebrates our local music scene by showcasing brand-new music videos from talented local bands and musicians.
OVER 2.5 MILLION YOUTUBE VIEWS! That’s how many views the music videos featured in our last two New Music January celebrations have generated, and we’re ready to make 2027 even BIGGER!
We’ll kick things off by premiering all the featured videos during the first week of January on the Event Santa Cruz YouTube channel. Then, ALL MONTH LONG, we’ll share daily video clips on Instagram, introduce you to the artists, and keep the music rolling!
🎸 Discover your next favorite local band! Watch the videos below, share your favorites, and help us celebrate the amazing music coming out of Santa Cruz County!
Videos will be added during the first week of January 2027.
🎤 Musicians & Sponsors Wanted! Are you a Santa Cruz County musician interested in being featured, or a local business looking to support our music scene? We’d love to hear from you! 100% of sponsorship dollars go directly toward advertising and promoting the music videos, helping local artists reach even more fans.
📩 Contact Matthew@EventSantaCruz.com to get involved!
