Blog

Santa Cruz musicians are some of the hardest working people we know. The show you see on stage is just a fraction of the work—there’s the songwriting, rehearsals, promoting, balancing day jobs, and often being the very last ones packing up gear at the end of the night. This summer, over 50 acts took the stage at our events — and it truly was the best summer of music we’ve ever had. A massive THANK YOU to all the musicians who poured their talent and energy into these shows. We appreciate you more than words can say. ❤️