The Santa Cruzer – New Downtown to the Beach Electric Shuttle Program


 | May 8, 2023

The City of Santa Cruz is excited to announce the launch of The Santa Cruzer beach and downtown shuttle!

The Santa Cruzer program replaces the beloved Santa Cruz Trolley program with new all-electric vehicles to provide shuttle service connecting Downtown Santa Cruz and the Beach and Wharf area. The Santa Cruzer season will kick-off on Memorial Day weekend and runs through Labor Day with service from noon-8pm on weekends and holidays including July 4th. The mission of the Santa Cruzer program is threefold: to better connect the beach and downtown, to contribute to traffic mitigation and a reduction of parking impacts in the beach area, and to serve as a an amenity for tourists and hotel patrons and a resource for all visitors to our beach and downtown.

This program is buoyed by the support of local businesses and organizations through sponsorships, and we are requesting your support as we launch the new electric shuttle program. We have developed a sponsorship package with three levels of support and look forward to discussing what options might work best for your business needs. Sponsors of all levels are listed on the Santa Cruzer website: and will be advertised as destinations for visitors to receive free ride coupons throughout the season. The full sponsorship package information is available here.

If you are ready to sign up to be a sponsor or would like more information, please contact Katie Ferraro at

We’d love to invite you to see the shuttle in action! We will be unveiling the Santa Cruzer and kicking off the season Monday, May 22nd at 11 am at the Marine Sanctuary Exploration Center and hope to see you there.

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