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Cat & Cloud Is Being Sued By Caterpillar Inc.

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 | May 21, 2019

Is Cat & Cloud being sued by Caterpillar Inc.? The sad short answer is “Yes”.

Caterpillar Inc., a company that generated $54.7 billion in sales and revenue in 2018 alone, is suing Cat & Cloud in an attempt to cancel their Class 25 trademark to “Cat & Cloud.”

Chris Baca and Charles Jack from Cat & Cloud sit down to talk about what this means and how they are moving through it. Listen to the podcast here

Update podcast on June 3rd

On Change.org as of June 4, 2019 15,482 people have signed to Tell Caterpillar Inc. to Stop Bullying Cat & Cloud and Other Small Businesses. The goal originally was set at 7,500 but now was increased to 25,000.

From the KSBS8 Action news website: Caterpillar Inc. says its only concern is over apparel, providing Action News with this statement:

“Caterpillar serves customers around the world, many of whom earn their livelihood with one or two machines and often a good pair of work boots. We value all of them and strive to provide exceptional products and services. This means we have a responsibility to protect and maintain the brand they love and rely on every day – including our existing trademarks. 

“We are not suing Cat & Cloud, not targeting a small business and not focused on Cat & Cloud’s primary interest: coffee. We’ve simply asked the U.S. Trademark Office to remove Cat & Cloud’s trademark registration on footwear and apparel only, products for which Caterpillar has longstanding trademarks and a considerable business. We hope to resolve this issue quickly.”

Interested in the back story of Jared Truby, Chris Baca and Charles Jack? How did Cat & Cloud start? Check our July, 2016 story by writer Cat Johnson SPECIALTY COFFEE IN SANTA CRUZ: THE STORY OF CAT & CLOUD

Cat & Cloud back in 2016 before they opened at Event Santa Cruz – “This is How we Cruz”

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5 COMMENTS


  1. This reminds me of that jackass who said no one could use the word ‘polo’.

    CAT… Cat No, I’m sorry, that is a common word that has nothing to do with their machines or their deep pockets of success. Stop picking on the little guy or we will BOYCOTT Caterpillar machinery!!

  2. Remember back in the day when McDonalds sued McDharmas? Same scenario!!! GREED. It’s all about greed.

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