The Event Santa Cruz 10 Year Anniversary Party / Midtown Fridays Finale

September 29
5:00 to 8:30ish
Midtown Square
1111 Soquel Ave

Update: Thank you to everyone who came. Check out the videos and pictures here

This is it!! We are throwing the biggest party we have ever put on and you’re invited. For the last 10 years we have been celebrating the people, places, business and events, that make Santa Cruz County so special.

So let’s do exactly that September 29th at the Big Midtown Fridays Finale. Come wearing your favorite shirt representing Santa Cruz County while dancing to The Lost Boys and Alwa Gordon. Food Trucks, Vendors, artist, and so many surprises are in store.

So, grab your friends, bring your family, and get ready to make memories that will last a lifetime. This is THE party of the year, and YOU are cordially invited to be a part of this Santa Cruz County celebration like never before! 🌴🎊 Don’t miss out on the festivities – it’s going to be epic! 💥🥂

Midtown Fridays! Partners: City of Santa Cruz Economic Development Department, Off The Lip Radio Show, Lookout Santa Cruz, Shopper’s Corner, Spring Hill School, Santa Cruz Realtor – Loren Morse, Growing Up in Santa Cruz, and Kaiser Permanente.


5:00: Music Gust – Alwa Gordon
6:00: James Durbin and The Lost Boys Proclamation
6:15: James Durbin and The Lost Boys Performance


The Lost Boys Ft. James Durbin

Alwa Gordon


Santa Cruz Warriors

Ventana Surfboards & Supplies

Jimbo Phillips Graphix

Abi Mustapha (Visual Arts)


Rootstock Collective

Pana Food Truck

Santa Cruz Fungi

Watsonville Munchiess


Rugged Coast SC

What's Popp'n Popcorn

Espadin ⚔️

Naomi Stretton Designs

La Bobay El Granode Cafe

One is all Art

DNA Comedy Lab

Charys Ceramics

Doves Designs

White Rabbit Ink

Ocean 2 Mountain Soul



Turq and Terra Designs

Rhinestone Bubble

Summit Farmery

Solstice Foods

Cristina Sayers

Luczo Illustration

Liz Talley

Spring Hill

LovelyLinks Permanent Jewelry



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