Here is the full talk by Guy Kawasaki at the Santa Cruz New Tech Meetup May 7th 2014, filmed at The Del Mar Theatre in Santa Cruz.
SCNT MeetUp and Bookshop Santa Cruz presented: An Evening with Guy Kawasaki LIVE at the Del Mar Theatre. Kawasaki talked about the subject of his tenth book: Enchantment: The Art of Changing Hearts, Minds, and Actions – how to influence what people will do while maintaining the highest standards of ethics.
Guy Kawasaki’s presentation was about how to “enchant” customers in all industries and verticals, from hospitality to healthcare to finance to tech and more. [responsive_youtube aVSbxvZH1Co]