The Epic Rebrand of The Old Wrigley Building by Studio Holladay


 | December 11, 2020

It is no secret that we are super big fans of Studio Holladay. And when we heard they were rebranding The Old Wrigley Building we could not wait to see what they had come up with. There is so much going on at The Old Wrigley Building, an explosion of creativity, building, thriving and growing businesses. How would Studio Holladay bring that all in and translate that into a design. Well, our wait is over and we could not be more impressed.

“ Working with Ted and Studio Holladay is an absolute pleasure. Ted’s design work, Experienced eye for detail and conceptual approaches are beyond compare. 

I feel Santa Cruz is receiving high level, big city design at a local and personal level. I appreciate his complete comprehensive approach to design and branding while incorporating my initial ideas and rough direction turning out a complete and polished package better than I could’ve imagined. I highly recommend!” – William Ow 


Here is a recent post from Ted Holladay:

My studio is located in The Old Wrigley Building in Santa Cruz, CA. When asked to rebrand the building, I couldn’t have been more excited. The building has transformed from a gum manufacturing plant to the coolest place to operate a business in the area. Santa Cruz Bicycles, LifeAid, The Art Cave and dozens of other companies, artists and galleries call this building home. This is one of the rejected directions for the brand, but one of my favorites! I came up with new logo options, color palettes, typography usage and even explored posters, shirts, signage, wayfinding and much more. The interior of the building is made up of a grid of square and rectangular spaces, and I felt the “W” logomark could reflect the building structure. As well the negative space between the squares in the logo mimic the many orange cross beams throughout the building. It works great for wayfinding directions as well. I’ll share the approved brand direction once the outdoor signage is approved, but you can see some of the other design directions on my website at:…/the-old-wrigley-building/


We can’t wait to see all these design elements implemented into the space.




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