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Specialty Sports Bra Brand Lume Six Launches
October 14, 2021Santa Cruz, Calif. - Lume Six, a specialty sports bra brand designed and inspired by longtime outdoor industry professional and mountain biker Margaux Elliott, officially launched today. Lume Six -- named after the illumination during civil twilight when the sun is six degrees below the horizon...
Read Full ArticleMidtown Fridays! Summer Block Party – September 24th Wrap Up
September 25, 2021Another Amazing Midtown Fridays! Summer Block Party last week. Thank you to everyone who came, the vendors, the bands, Off The Lip Radio Show for bringing the music every week and our sponsors (Choose Santa Cruz & Lookout Santa...
Read Full ArticleLevity Vans – Making Adventure Vans in Santa Cruz that are Built to Last
September 24, 2021We had the chance this week to interview Jimmy Grey, the Co-Owner of Levity Vans to learn how Levity Vans started and why vans like these need to be made right the first time to support the van owners adventurous lifestyle....
Read Full ArticleSurfing with a Great White Shark
September 23, 2021Check out these surfers surfing in the ocean completely unaware of the great white shark under them. At first we thought this was in Santa Cruz but then we learned it was shot in Del Mar, CA. Filmed by Ernest...
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