Alwa Gordon & Afterthought Announce “Catch Me If You Can” Co-Headlining Tour

Tour Runs March 12 Through May in Support of Text Me If You Can Santa Cruz–born hip-hop artist Alwa Gordon and rising rapper Afterthought have announced the Catch Me If You Can Tour, a co-headlining, multi-city run launching March 12...

The Santa Cruz Music Awards 2026

Coming Home: Joby Aviation’s Full-Circle Flight to Bonny Doon

  https://youtu.be/ziSe7V6J4To?si=XRNSukaDYIIgyXKE Every dream starts somewhere. For Joby, it began in a quarry bowl in the Santa Cruz Mountains of California. In this special behind-the-scenes look, join the Joby team for a full-circle homecoming flight. We took our aircraft from...

A Special Piece of Music History: The Official 3L Event Poster

For our upcoming Legends: Live & Local on February 27 at Hwy 17 Studios, we wanted the event poster to feel as meaningful as the night itself. We’re honored to share that the image featured on the official poster was...