Blog

Off The Cuff with Neil Pearlberg

September 2, 2021

BY MAT WEIR I’ll be the first to admit I’m a bit of a music freak. Some might even say I have a bit of a problem as my record collection (or “vinyls” for all you new collectors changing the...

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Midtown Fridays! Summer Block Party – August 27 Wrap Up

August 30, 2021

Another Amazing Midtown Fridays! Summer Block Party last week. Thank you to everyone who came, the vendors, the bands, Off The Lip Radio Show for bringing the music every week and our sponsors (Choose Santa Cruz & Lookout Santa Cruz)....

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The New Penny Ice Creamery in Scotts Valley

August 30, 2021

It's a soft opening day at The Penny Ice Creamery in Scotts Valley. The Scotts Valley location is their 4th location. What is different about this location? The decor and space might be a little different but one thing is...

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The “Is it Midtown, Seabright or the Eastside” Controversy

August 25, 2021

BY MAT WEIR Summer might be winding down but that isn’t stopping the Midtown Fridays Block Parties. Thrown by Event Santa Cruz in collaboration with the city government, the weekly party celebrating local artists, food, music and the truly unique...

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