Sunny California Opens New Surf, Art & Event Space in Pleasure Point

CAPITOLA, CA -  Sunny California, the Central Coast lifestyle brand that celebrates authentic California culture, is stoked to announce its expansion to the iconic surf hub of Pleasure Point. Opening its doors on Friday, March 27, 2026, the new shop...

Alwa Gordon & Afterthought Announce “Catch Me If You Can” Co-Headlining Tour

Tour Runs March 12 Through May in Support of Text Me If You Can Santa Cruz–born hip-hop artist Alwa Gordon and rising rapper Afterthought have announced the Catch Me If You Can Tour, a co-headlining, multi-city run launching March 12...

The Santa Cruz Music Awards 2026

Coming Home: Joby Aviation’s Full-Circle Flight to Bonny Doon

  https://youtu.be/ziSe7V6J4To?si=XRNSukaDYIIgyXKE Every dream starts somewhere. For Joby, it began in a quarry bowl in the Santa Cruz Mountains of California. In this special behind-the-scenes look, join the Joby team for a full-circle homecoming flight. We took our aircraft from...