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Yelp for Business: How Pana Food Truck Became an Arepas Empire | Food Truck Startup & Branding Tips
September 17, 2025https://www.youtube.com/watch?v=WTd7GSVAaa4&t=406s Thinking about starting a food truck business? In the latest episode of Yelp’s Behind the Review, German Sierra — co-owner of Pana Food Truck — opens up about how he and his wife, Gabriella Ramirez, transformed their Venezuelan arepa...
Read Full ArticleBotanic & Luxe Expands with New Store: Botanic & Luxe Littles
September 17, 2025After nearly a decade of bringing beauty and intention to Santa Cruz, Botanic & Luxe is delighted to announce the grand opening of its newest concept store: Botanic & Luxe Littles. Located directly across the street from their beloved Cooper...
Read Full ArticleThe NEXTies: Earth & Sea to Celebrate Santa Cruz’s Environmental Leaders
September 17, 2025Santa Cruz, CA — September 2025 — The countdown is on! Our NEXTies spin-off event, NEXTies: Earth & Sea will take place on October 3, 2025 at the Seymour Marine Discovery Center, shining a spotlight on Santa Cruz’s boldest environmental...
Read Full ArticleSanta Cruz Musicians Gave Us the Best Summer of Music!
September 11, 2025Santa Cruz musicians are some of the hardest working people we know. The show you see on stage is just a fraction of the work—there’s the songwriting, rehearsals, promoting, balancing day jobs, and often being the very last ones packing...
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