CAPITOLA, CA – Sunny California, the Central Coast lifestyle brand that celebrates authentic California culture, is stoked to announce its expansion to the iconic surf hub of Pleasure Point. Opening its doors on Friday, March 27, 2026, the new shop brings a fresh, experiential retail vibe to Santa Cruz with a community-focused grand opening bash to follow in May.
The story of Sunny California has deep local roots. Founder and creative director David McIntosh originally cut his teeth running Midtown Surf Shop, a beloved local staple known for the connection it fostered with the area’s surf scene. When the company’s Midtown store lease expired in late 2024, McIntosh set his sights even bigger. He dedicated the next year to developing his own signature apparel and accessory lines, built collaborations with other California designers and artists, and rebranded the business as Sunny California.
Located right in the heart of Pleasure Point’s vibrant 41st Avenue corridor, Sunny California’s new flagship store features a surf shop, an art gallery, and a live event space all under one roof. Sitting just steps from world-class waves, the space will offer a curated mix of boards, wetsuits, and gear alongside California-inspired apparel and accessories that reflect the Central Coast lifestyle.
Sunny California isn’t just retail. It’s designed to be a broader community hub, featuring:
- The Gallery: 1,500 sq ft space featuring rotating exhibits from artists deeply embedded in California’s creative scene.
- Live Event Space: A flexible, dedicated gathering spot ready to host live music, film premieres, and local hangouts.
- A Soon-to-Open Coffee Bar: The perfect corner to grab a morning brew, swap wave counts, and plan your next road trip.
“This is more than just a store… it’s a celebration of California,” says McIntosh. “100% of the items you’ll find in Sunny California are sourced right here on California and we only stock California brands, California surfboard shapers and California artists. Still, as big as our Pleasure Point flagship is, we want Sunny California to be a living room for the neighborhood – a place where you can grab some gear, rent a board, catch a local band, check out a new artist’s work, or just hang.”
By opening in one of California’s most cherished surf communities, Sunny California is doubling down on its commitment to the people and places that define authentic California culture. Not as a postcard, but as a daily rhythm of coastal life and shared experiences.
The new Sunny California shop officially opens its doors on Friday, March 27, 2026. Details regarding the May grand opening festivities will be dropped soon on Sunny California’s social channels.
About Sunny California
Sunny California is a neighborhood surf shop and lifestyle brand celebrating everyday coastal life along the Central Coast. With a focus on thoughtful products, warm hospitality, and genuine community connection, Sunny California curates gear, apparel, art, and gifts that reflect the relaxed, sun-drenched spirit of Santa Cruz. Learn more at https://sunnycalifornia.com.
For media inquiries, images, or interview requests, please contact:
Amy Ivey, Amy Ivey Consulting
Email: amy@amyiveyconsulting.com
Phone: 831-230-7314
