Blog

LIFEAID Beverage Co. Welcomes to Market the Second Flavor of FOCUSAID, Watermelon Mint

March 17, 2022

SANTA CRUZ, Calif., March 11, 2022  -- On, 2/22/22 LIFEAID, The Performance Beverage Company, brought the first flavor variation of one of its most popular blends, FOCUSAID, to market. Getting the sustained and clean energy you need is easier when drinking...

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The Story Behind Jeff Kendall’s ‘End Of The World’ Graphic | Santa Cruz Skateboards

March 17, 2022

From the Santa Cruz Skateboads YouTube page: Today we are stoked to link with Jeff Kendall to talk about his 'End of The World' Graphic! This reissue board is coming soon, so we wanted to dig in and hear how...

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Be A Part of A New Santa Cruz Music Startup!

March 10, 2022

Hey! Hey you! Do you want to be part of a new, up and coming start-up focusing  on showcasing local music? Well now’s your chance!  For years Event Santa Cruz has been known as the premiere, go-to organization for featuring...

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Return of The Con: The Second Annual Capitola Collectacon Goes Off Without a Hitch

March 10, 2022

By Mat Weir If you’ve been paying attention at all, even barely, to the state of pop culture in the last several DECADES then it comes as no surprise that nerd culture and collectibles are here to stay. Now, let’s...

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