In 1980, three young musicians in Santa Cruz, started selling great-tasting juices out of the back of their VW van. Nearly four decades later, Odwalla has evolved into a purpose-driven brand, becoming an innovator within the Natural Health Beverage category. Through its artful blends of quality fruits and vegetables, unique ingredients and surprising twists, Odwalla has earned a loyal following, paving the way as a trendsetter for today’s booming juice craze.
Sadly after spending several years evaluating its Odwalla brand of juice in an effort to find a way to make it profitable, Coca-Cola (NYSE:KO) announced that it is closing down the brand permanently. New deliveries will be halted by July 31. In August, the company says it plans to begin picking up any leftover product.