Blog

Windser Returns Home: New Music, Santa Cruz Roots & The Catalyst Show

November 5, 2025

Santa Cruz-born musician Windser (aka Jordan Topf) is back in town — and back on stage — this Saturday, November 8 at The Catalyst, joined by local openers Hearsing. Ahead of the show, he caught up with Matthew Swinnerton of...

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Downtown Santa Cruz Welcomes New Housing, Businesses & Continued Growth in 2025

September 30, 2025

Santa Cruz, CA — September 30, 2025 — Despite ongoing construction and a dip in international tourism, foot traffic in Downtown Santa Cruz has continued to rise modestly in 2025, reaching 6.9 million visits year-to-date, up from 6.8 million at...

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Congrats Marty O’Reilly Gets All 4 Judges to Turn on NDC’s The Voice

September 29, 2025

Santa Cruz musician Marty O’Reilly made a national splash tonight on NBC’s The Voice, earning the rare distinction of turning all four judges’ chairs during his blind audition. For longtime fans, the moment was no surprise. O’Reilly has been a...

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Joby to Join the California International Airshow in Salinas

September 26, 2025

Santa Cruz, CA – Joby Aviation, Inc., a company developing air taxis for commercial passenger service, today announced it will be at the California International Airshow in Salinas next month, displaying its aircraft for the local community to experience. On October...

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